# **Abandoned Cart Recovery for Event Registration**

**Who is this for?**  
Event organizers losing 80% of form starters who never finish registration and want **automated follow-up emails** triggered by abandonment beacons.

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**What problem is this workflow solving?**  
Abandoned carts kill revenue:  
- 80-90% drop-off after form open  
- No visibility into who started  
- Manual follow-up doesn't scale  
- Lost leads = lost tickets  

This auto-recovers drop-offs with timed email sequences.

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**What this workflow does**  

**Beacon → Recovery Engine**:  
- **Trigger**: `/reg-beacon` pixel from registration page  
- **Profile Capture**: Email + page + timestamp  
- **3-Email Sequence**: Day 1 / Day 3 / Day 7 nudges  
- **Gemini Personalization**: Dynamic subject/body per visitor  
- **Data Tables**: Tracks opens/clicks/conversions  
- **Slack Alerts**: High-value abandons flagged  

**Main workflow required**. This is a sub-workflow triggered by [Event Registration + Auto-Enrichment](link).

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**Setup (5 minutes)**  

- **Data Tables**: reg_analytics, abandoned_carts  
- **Gemini**: Flash Lite API key  
- **Email**: SMTP credential  
- **Slack**: OAuth2 for alerts  
- **Config**: Update recovery copy templates  

Fully configurable—no code changes needed.

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**How to customize to your needs**  

- **Timing**: Adjust Day 1/3/7 sequence  
- **Copy**: Edit Gemini prompts (urgency, offers)  
- **Segments**: VIP emails vs. standard  
- **Channels**: Add SMS/WhatsApp  
- **Escalation**: Phone calls for high-LTV  

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**ROI**:  

- **20% recovery rate** (industry avg)  
- **$5k+ revenue** from 500 abandons  
- **Zero manual tracking**  

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**Need help customizing?**:  
Contact me for consulting and support: [LinkedIn](https://www.linkedin.com/in/milobravo/) / [Message](https://tally.so/r/EkKGgB)  

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**Keywords**: abandoned cart recovery, event registration optimization, email automation, conversion recovery, event marketing workflows