User Insights on Autopilot: continuous, trustworthy analysis of what your users are telling you

Every organization already has the raw material: user interviews, sales calls, support tickets, community threads, survey responses.

The challenge is twofold:
1. Building a system whose answers are on par with human-led deep research analysis
2. Making those answers accessible to everyone who needs them, whenever the question comes up.

This talk presents what we're building internally at n8n, from two angles: The engineering angle: an architecture for continuous analysis with agents that answer almost any question.
The research angle: what it takes to trust the output, from triangulating insights across sources (interviews, calls, community, surveys) to delivering insights continuously rather than in one-off reports, and testing agent-led analysis against human-led analysis.