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Qualify and route inbound leads with HubSpot and Gmail

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Created by: Onur Olgun || onrolgn
Onur Olgun

Last update

Last update a day ago

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Quick overview

This workflow receives lead submissions via a webhook, normalizes and scores them, creates a contact in HubSpot, and uses Gmail to email the lead and notify the sales team when the lead is classified as hot.

How it works

  1. Receives a POST request on the /lead-intake webhook containing lead details like name, email, budget, urgency, and timeline.
  2. Normalizes incoming fields and applies defaults (for example, missing budget becomes 0 and missing timeline becomes 999 weeks).
  3. Calculates a 0–100 lead score based on budget, urgency, and timeline, and labels the lead as Hot (score ≥ 60) or Cold.
  4. Creates a new contact in HubSpot using the lead’s email and name.
  5. Checks whether the lead is categorized as Hot and, if so, sends a Gmail message to the lead and a separate Gmail alert to the sales team.
  6. If the lead is categorized as Cold, sends a standard Gmail acknowledgement email to the lead.

Setup

  1. Create a webhook integration in your lead source (form, website, or app) and configure it to POST JSON to the workflow’s /lead-intake webhook URL.
  2. Add a HubSpot App Token credential in n8n and confirm the contact properties you want to map (email and first name).
  3. Add a Gmail OAuth2 credential in n8n for sending emails.
  4. Replace [email protected] with your real sales notification address and adjust the email subjects/bodies as needed.