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This workflow automatically matches brands with high-converting influencers by analyzing audience insights, engagement patterns, niche alignment, and historical conversion metrics — then delivers a ranked shortlist with detailed match rationale.
Who's it for
• Brand managers launching influencer campaigns
• Marketing agencies managing multiple brand clients
• Growth teams running performance-driven influencer programs
How it works / What it does
- Accepts brand requirements via webhook (industry, audience, budget, KPIs)
- Pulls influencer data from CRM / database or a Google Sheet roster
- AI analyzes niche alignment, audience overlap, and engagement quality
- Python scoring engine ranks influencers by conversion probability
- Filters are applied based on brand budget and minimum thresholds
- AI generates match rationale and performance predictions
- Delivers ranked report via email and logs results to Google Sheets
How to set up
- Import this workflow
- Configure credentials (Gmail/SendGrid, Google Sheets, OpenAI/Anthropic)
- Populate your influencer data source (Google Sheet or CRM webhook)
- Activate workflow and POST brand requirements to the webhook URL
Requirements
• Webhook endpoint (or manual trigger for testing)
• Google Sheets (influencer roster + results tracker)
• OpenAI / Anthropic / Grok API key
• SendGrid or Gmail for delivery
How to customize
• Adjust scoring weights in the Python node
• Change AI tone/output format in the AI nodes
• Add more filter criteria in the Filter node
• Extend the Google Sheet schema with additional columns
Want a custom workflow designed for your business? Our specialists can build it for you in no time—Get in touch with our team