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Generate competitor SEO topical maps with Gemini 2.5 Flash, Olostep and Google Sheets

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Created by: Yasser Sami || yassersami
Yasser Sami

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Last update 2 days ago

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AI SEO Content Strategy: Competitor Topical Map Generator

Crush your competition's SEO strategy by visualizing their entire content architecture in seconds. The AI SEO Content Strategy: Competitor Topical Map Generator workflow automates the "topical mapping" process—a task that usually takes SEO specialists hours of manual scraping and categorization.

By analyzing a competitor's blog URL, it uses Gemini 2.5 Flash and Olostep to reverse-engineer their content hubs, identify weak points in their coverage, and provide you with a ready-to-execute "spoke-and-hub" content plan to overtake them in search rankings.

Who’s it for?

  • SEO Specialists: Perform deep competitive analysis without manual spreadsheet work.
  • Content Strategists: Identify "Content Gaps" where competitors are under-investing.
  • Niche Site Owners: Build topical authority quickly by mapping out the most successful hubs in your industry.
  • Digital Agencies: Provide instant, high-value content audits for prospective clients.

How it works / What it does

  1. Trigger: Provide a competitor's blog URL through an n8n Form.
  2. Scrape: The Olostep node extracts all published article titles from the site.
  3. Pillar Analysis: Gemini analyzes the raw titles and clusters them into 8-12 high-level "Pillar Topics" (content hubs).
  4. Strategic Gap Discovery: A specialized "Strategy Director" node identifies the two thinnest content clusters that are critical for enterprise growth.
  5. Execution Plan: For each identified gap, the AI suggests a definitive pillar guide title and multiple "spoke" article ideas to fill the void.
  6. Data Logging: The entire map—including pillars, competitor article counts, and your new suggested content plan—is saved to a Google Sheet for easy tracking.

How to set up

  1. Credentials: Connect your Google Gemini (PaLM), Olostep, and Google Sheets credentials.
  2. Google Sheet Setup: Prepare a spreadsheet with headers for pillars, articleTitles, lowest Article Count Piller, count, gap_summary, pillar_article_suggestion, and spoke_articles_suggested.
  3. Form Trigger: Activate the workflow to get your public submission link.

Requirements

  • Google Gemini API: For advanced semantic clustering and strategic content ideation.
  • Olostep API: To handle high-volume scraping of blog indices and article lists.
  • Google Sheets (OAuth2): To store the final topical map and strategy report.

How to customize the workflow

  • Scale the Analysis: Modify the Strategy Director prompt to identify more than two gaps if you are planning a long-term content roadmap.
  • Target Different Sites: While optimized for blogs, you can adjust the Olostep task to scrape product categories or documentation hubs.
  • Project Management Integration: Replace the Google Sheets node with ClickUp, Notion, or Trello to automatically turn the AI's content suggestions into actionable tasks for your writing team.