Quick Overview
This workflow runs daily to pull closed-won HubSpot deals with upcoming renewal dates, scores each contract for renewal risk based on usage and engagement fields, and alerts the team by creating an Asana task, logging a HubSpot note, posting to Slack, and sending an email via Gmail.
How it works
- Runs every day at 08:00 using a scheduled trigger.
- Searches HubSpot CRM for closed-won deals and retrieves renewal, owner, and usage/engagement properties.
- Keeps only deals with a valid owner and renewal date within the next 60 days.
- Calculates a 0–100 renewal risk score from usage, engagement, inactivity, and time-to-renewal signals and flags items at or above the threshold.
- For at-risk renewals, assigns a Medium/High risk tier and builds alert text and a follow-up due date.
- Creates an Asana task for the account owner, logs a note back to the associated HubSpot deal, posts a Slack alert, and sends an email digest via Gmail.
Setup
- Provide a HubSpot Private App token (or access token) and replace the placeholder
Authorization: Bearer YOUR_HUBSPOT_API_KEY values in both HubSpot HTTP Request steps.
- Ensure your HubSpot deals include the properties used by the workflow (
renewal_date, hubspot_owner_id, product_usage_score, engagement_score, last_login_days, amount, dealname) or update the request and scoring logic to match your schema.
- Connect your Asana credentials and set the target project/assignee settings in the Asana task creation step.
- Connect your Slack credentials and replace
YOUR_SLACK_CHANNEL_ID with the channel that should receive renewal-risk alerts.
- Connect your Gmail credentials and update the recipient address in the email step.
- Adjust the schedule time, the warning window (60 days), and the risk threshold (50) to fit your process.