Monitor brand mentions and draft crisis responses with OpenAI and Telegram

Quick overview

This workflow monitors brand mentions stored in Google Sheets on a 15-minute schedule, uses OpenAI to classify crisis severity and draft PR responses, logs incidents to a crisis sheet, and routes approval decisions through Telegram, with Slack alerts for workflow errors.

How it works

1. Runs every 15 minutes and reads mention rows from the Google Sheets Mentions tab.
2. Evaluates each mention individually and uses OpenAI (gpt-4o-mini) to classify severity, sentiment, and crisis type.
3. Updates the mention row in Google Sheets as “No Action Needed” when severity is None.
4. For any severity above None, uses OpenAI (gpt-4o-mini) to draft a holding statement, a full press response, and a recommended response channel.
5. Appends the drafted crisis event to the Google Sheets Crisis_Log tab, sends the draft to an approver via Telegram, and marks the mention as “Awaiting Approval.”
6. Listens for the approver to reply approve or reject in Telegram, updates the matching Crisis_Log entry in Google Sheets, and sends a confirmation back to Telegram.
7. If any node fails, posts an execution error alert to a designated Slack channel.

Setup

1. Add credentials for Google Sheets OAuth2, OpenAI, Telegram Bot API, and Slack OAuth2.
2. Create a Google Sheets document with Mentions and Crisis_Log tabs and ensure the columns match the template (including IDs and status fields).
3. Replace YOUR_GOOGLE_SHEET_ID in all Google Sheets steps and set YOUR_APPROVER_CHAT_ID in the Telegram approval message step.
4. Set YOUR_SLACK_CHANNEL_ID in the Slack error alert step.
5. Review and customize the brand tone and messaging guidelines in the OpenAI response-drafting prompt before enabling the workflow.