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Automate Google Business reviews with AI responses, Slack alerts & sheets logging

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Created by: Grace Gbadamosi || grace-bola
Grace Gbadamosi

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Last update 4 months ago

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How it works

This workflow automatically monitors your Google Business Profile for new reviews and uses AI to generate personalized response suggestions. When a review is detected, the system formats the review data, generates an appropriate AI response based on the rating and content, sends differentiated Slack notifications (urgent alerts for negative reviews, celebration messages for positive ones), and logs everything to Google Sheets for tracking and analysis.

Who is this for

Local business owners, restaurant managers, retail store operators, service providers, and reputation management teams who want to stay on top of customer feedback and respond promptly with thoughtful, AI-generated responses. Perfect for businesses that receive regular reviews and want to maintain consistent, professional customer engagement without manually monitoring multiple platforms.

Requirements

  • Google Business Profile: Active business profile with review monitoring enabled
  • Google API Credentials: Service account with access to Business Profile API and Sheets API
  • Slack Webhook: Incoming webhook URL for team notifications
  • Google Sheets: Spreadsheet with "Reviews" sheet for logging review data
  • Environment Variables: Setup for secure credential storage
  • Basic n8n Knowledge: Understanding of triggers, expressions, and credential management

How to set up

  1. Configure Google Business Profile API - Create Google Cloud project, enable Business Profile API, set up service account credentials, and add your Business Account ID and Location ID to environment variables
  2. Prepare Google Sheets Integration - Create Google Sheet with "Reviews" sheet, add required headers, set GOOGLE_SHEET_ID environment variable, and ensure service account has edit access
  3. Setup Slack Notifications - Create Slack webhook in your workspace and set SLACK_WEBHOOK_URL environment variable
  4. Customize Business Settings - Update Business Configuration node with your business name and adjust AI response tone preferences

How to customize the workflow

Modify the Business Configuration node to change your business name, adjust the AI response tone (professional, friendly, casual), customize Slack notification messages in the HTTP Request nodes, or add additional review sources by duplicating the trigger structure.