Discover & Generate Leads from Social Engagement using Trigify, Google Sheets, and Slack

Created by

Max Mitcham

Last update

Last update a day ago

Overview

This workflow transforms passive social listening into proactive lead generation by identifying prospects who demonstrate genuine interest in industry topics through their engagement with thought leader content. It creates a continuous pipeline of warm prospects with enriched data for personalized outreach.

🔄 Workflow Process

1. Social Intelligence Webhook

Real-time engagement monitoring

Integrated with Trigify.io social listening platform
Monitors thought leader posts and their engagers
Captures detailed prospect and company enrichment data
Processes LinkedIn engagement activities in real-time
Includes enriched contact information (email, phone, LinkedIn URLs)

2. Data Processing & Extraction

Structured data organization

Post Data Extraction: Isolates LinkedIn post URLs, content, and posting dates
Prospect Data Extraction: Captures first/last names, job titles, LinkedIn profiles, and locations
Company Data Extraction: Gathers company names, domains, sizes, industries, and LinkedIn pages
Prepares data for duplicate detection and storage systems

3. Duplicate Detection System

Data quality maintenance

Queries existing Google Sheets database by post URL
Identifies previously tracked thought leader content
Filters out duplicate posts to maintain data quality
Only processes genuinely new thought leader activities
Maintains clean, unique post tracking records

4. New Content Validation Gate

Quality control checkpoint

Validates that post URLs are not empty (indicating new content)
Prevents processing of duplicate or invalid data
Ensures only fresh thought leader content triggers downstream actions
Maintains database integrity and notification relevance

5. Thought Leader Post Tracking

Systematic content monitoring

Appends new thought leader posts to "Social Warming" Google Sheets
Records post URLs, content text, and publication dates
Creates searchable database of industry thought leadership content
Enables trend analysis and content performance tracking

6. Real-Time Slack Notifications

Immediate team alerts

Sends formatted alerts to #comment-strategy channel
Includes post content, publication date, and direct links
Provides action buttons (View Post, Engage Now, Save for Later)
Enables rapid response to thought leader activity
Facilitates team coordination on engagement opportunities

7. ICP Qualification Filter

Smart prospect identification

Filters engagers by job title keywords (currently: "marketing")
Customizable ICP criteria for targeted lead generation
Focuses on high-value prospects matching ideal customer profiles
Prevents database pollution with irrelevant contacts

8. Qualified Lead Database

Systematic prospect capture

Appends qualified engagers to "Engagers" Google Sheets
Records comprehensive prospect and company data
Includes contact enrichment (emails, phone numbers)
Creates actionable lead database for sales outreach
Maintains detailed company intelligence for personalization

🛠️ Technology Stack

n8n: Workflow orchestration and webhook management
Trigify.io: Social listening and engagement monitoring platform
Google Sheets: Lead database and content tracking system
Slack API: Real-time team notifications and collaboration
Data Enrichment: Automated contact and company information gathering

✨ Key Features

Real-time thought leader content monitoring
Automated prospect discovery through social engagement
ICP-based lead qualification and filtering
Duplicate content detection and prevention
Comprehensive prospect and company data enrichment
Integrated CRM-ready lead database creation
Team collaboration through Slack notifications
Customizable qualification criteria for targeted lead generation

🎯 Ideal Use Cases

Perfect for sales and marketing teams seeking warm prospects:

B2B Sales Teams seeking warm prospects through social engagement
Marketing Professionals building targeted lead databases
Business Development Teams identifying engaged prospects
Account-Based Marketing Campaigns requiring social intelligence
Sales Professionals needing conversation starters with warm leads
Companies wanting to identify prospects already engaged with industry content
Teams requiring systematic lead qualification through social activity
Organizations seeking to leverage thought leadership for lead generation

📈 Business Impact

Transform social listening into strategic lead generation:

Warm Lead Generation: Identifies prospects already engaged with industry content
Social Selling Intelligence: Provides conversation starters through engagement history
ICP Qualification: Focuses efforts on prospects matching ideal customer profiles
Relationship Building: Enables outreach based on genuine interest demonstration
Market Intelligence: Tracks industry engagement patterns and trending content
Sales Efficiency: Prioritizes prospects who show active industry engagement
Personalization Data: Provides context for highly personalized outreach campaigns

💡 Strategic Advantage

This workflow creates a fundamental shift from cold outreach to warm, contextual conversations. By identifying prospects who have already demonstrated interest in industry topics through their engagement behavior, sales teams can approach leads with genuine relevance and shared context.

The system delivers:

Continuous Pipeline: Automated flow of warm prospects showing industry engagement
Social Context: Rich background data for meaningful, personalized conversations
Quality Focus: ICP-filtered prospects matching ideal customer profiles
Engagement History: Conversation starters based on actual prospect interests
Competitive Advantage: Proactive lead identification before competitors

Rather than interrupting prospects with cold messages, this workflow enables sales teams to join conversations prospects are already having, dramatically increasing response rates and relationship-building success.