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Gmail Lead Reply Analyzer → HubSpot Task + Slack Alert
Most sales teams read every email, guess if it’s important, and tell teammates manually.
This workflow does it automatically: check intent and sentiment with AI, create follow-up tasks, send Slack alerts, and save everything to Google Sheets.
Benefits
- AI checks sentiment, intent, urgency, and priority
- Creates HubSpot tasks only if follow-up is needed
- Sends Slack message with lead summary
- Logs all results to Google Sheets for tracking
- Runs 24/7 with no manual sorting
How It Works
- Gmail trigger watches a label for new replies
- Workflow extracts sender, subject, and message
- AI analyzes message and returns: sentiment, intent, urgency, next step
- Code step cleans result, adds date, and checks if follow-up is needed
- If follow-up = yes → create HubSpot task, send Slack alert, log to Sheets
- If follow-up = no → just log to Sheets
Who Is This For
- Sales teams getting many leads by email
- Founders who handle leads themselves
- Agencies needing clear and fast lead triage
Setup
- Connect Gmail (choose or create label)
- Add OpenAI API key (model: GPT-4o mini)
- Connect HubSpot (App Token for tasks)
- Connect Slack (channel for alerts)
- Connect Google Sheets (Spreadsheet + Tab)
- Optional: change how urgency/priority is scored in the code
ROI & Monetization
- Save 3–6 hours per week on email sorting
- Answer faster and close more deals
- Sell as $1k–$3k/month “inbox automation” service
Strategy Insights
In the full walkthrough, I show how to:
- Make sure AI always returns valid JSON
- Adjust what counts as a follow-up lead
- Format Slack messages for quick reading
- Use Google Sheets as a simple dashboard
Check Out My Channel
For more AI automation systems that get real results, check out my YouTube channel where I share exactly how I build automation workflows, sell high-value services, and scale to $20k+ monthly revenue.