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AI-Driven Lead Classification & Routing with HighLevel and Azure GPT-4o-mini

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Created by: Rahul Joshi || rahul08

Rahul Joshi

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Last update 11 hours ago

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Description:

Streamline your lead management process with this AI-driven n8n automation template.
The workflow fetches opportunities from HighLevel (GHL), enriches them with contact details, and uses Azure OpenAI GPT-4o-mini to analyze each lead’s intent (e.g., Demo Request, Support Query, or Partnership Inquiry). It then automatically routes the lead to the right internal team via email, ensuring instant follow-up and zero delays in response time.
Perfect for sales, support, and partnership teams who want to save time on manual triage and ensure every inquiry reaches the correct department within seconds.

✅ What This Template Does (Step-by-Step)

⚡ Manual or Scheduled Trigger
Run the workflow manually for on-demand classification or schedule it to execute periodically.

📥 Fetch Opportunities from HighLevel
Retrieves all opportunities from your GHL CRM, serving as the starting dataset for AI-powered intent detection.

👤 Fetch Detailed Contact Information
Enriches each opportunity with full contact details such as name, email, and message notes.

🧠 AI-Powered Lead Classification
Uses Azure OpenAI GPT-4o-mini via the LangChain AI Agent to analyze the lead’s message and determine the intent.
Possible outputs include:

  • 🎯 Demo Request
  • 🛠️ Support Query
  • 🤝 Partnership Inquiry
  • 🧾 Post-Processing of AI Response
    JavaScript logic parses and formats the AI’s output into actionable data for conditional routing.

🔀 Intelligent Routing to Relevant Teams

📧 Instant Team Notifications
Sends neatly formatted emails from a centralized sender ([email protected]) to ensure smooth handoff and accountability.

🧠 Key Features

🤖 AI intent classification using Azure OpenAI GPT-4o-mini
🔀 Automated lead routing via email
📋 Structured data enrichment from HighLevel
⚙️ Smart conditional logic for 3 lead categories
📩 End-to-end automation from CRM intake to response

💼 Use Cases

📞 Automatically route demo requests to the sales team
🛠️ Send support-related queries directly to helpdesk
🤝 Forward partnership inquiries to business development
💡 Reduce response delays and manual triage errors

📦 Required Integrations

HighLevel (GHL) – for opportunity and contact data
Azure OpenAI – for AI-driven lead classification
SMTP / Gmail – for team routing email notifications

🎯 Why Use This Template?

✅ Automates manual lead sorting and tagging
✅ Ensures every inquiry reaches the right team
✅ Increases response speed and lead conversion
✅ Scalable AI logic adaptable to any organization