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Client Review Collection & Sentiment Analysis with HighLevel, GPT-4o, Gmail & Slack

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Created by: Rahul Joshi || rahul08

Rahul Joshi

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Last update a day ago

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📘 Description:

This automation streamlines client review collection and sentiment summarization for Techdome using HighLevel CRM, Azure OpenAI GPT-4o, Gmail, Slack, and Google Sheets.
It starts by pulling recently won deals from HighLevel, then generates and sends AI-written HTML review request emails with built-in Google Review and feedback form links.
After waiting 24 hours, it fetches the client’s reply thread, summarizes the sentiment using GPT-4o, and posts a clean update to Slack for team visibility.
Any failures—API errors, empty responses, or data validation issues—are logged automatically to Google Sheets for full transparency and QA.
The result: a fully hands-free Client Appreciation + Feedback Intelligence Loop, improving brand perception and internal responsiveness.

⚙️ What This Workflow Does (Step-by-Step)

▶️ When Clicking ‘Execute Workflow’ (Manual Trigger)
Allows on-demand execution or scheduled testing of the workflow. Initiates the fetch for all newly “Won” deals from HighLevel CRM.

🏆 Fetch All Won Deals from HighLevel
Retrieves all opportunities labeled “won” in HighLevel, gathering essential client details such as name, email, and deal information to personalize outgoing emails.

🔍 Validate Deal Fetch Success (IF Node)
Checks each record for a valid id field.
✅ True Path: Moves ahead to generate AI email content.
❌ False Path: Logs the event to Google Sheets under the error log sheet.

🧠 Configure GPT-4o Model (Azure OpenAI)
Initializes the GPT-4o engine that powers all language-generation tasks in this workflow—ensuring precise tone, correct formatting, and safe structured HTML output.

💌 Generate Personalized Review Request Email (AI Agent)
Uses GPT-4o to create a tailored, HTML-formatted email thanking the client for their business and requesting feedback.
Includes two clickable CTA buttons:

⭐ Google Review Link:
📝 Internal Feedback Form: Google Form link for in-depth feedback
Each email maintains Techdome’s friendly, brand-consistent voice with clean inline CSS styling.

📨 Send Review Request Email to Client (Gmail Node)
Automatically sends the AI-generated email to the client’s registered address through Gmail.
Ensures timely post-service communication without manual follow-ups.

⏳ Wait for 24 Hours Before Next Action
Pauses the workflow for 24 hours to give clients time to read and respond to the review request.

📥 Retrieve Email Thread for Response (Gmail Node)
After the waiting period, fetches the Gmail thread associated with the initial email to capture client replies or feedback messages.

🧠 Configure GPT-4o Model (Summarization Engine)
Prepares another GPT-4o instance specialized for summarizing client replies into concise, sentiment-aware Slack messages.

💬 Summarize Client Feedback (AI Agent)
Analyzes the Gmail thread and produces a short Slack-formatted summary using this structure:

🎉 *New Client Review Received!*Client: <Name>
Feedback: <Message snippet>
Sentiment: Positive / Neutral / Negative
Focuses on tone clarity and quick readability for internal teams.

📢 Announce Review Summary in Slack
Posts the AI-generated summary in a designated Slack channel, keeping success and support teams instantly informed of client sentiments and feedback trends.

📊 Log Errors in Google Sheets
Appends all failures—including fetch issues, missing fields, or parsing errors—to the Google Sheets “error log sheet,” maintaining workflow reliability and accountability.

🧩 Prerequisites

  • HighLevel CRM OAuth credentials (to fetch deals)
  • Azure OpenAI GPT-4o access (for AI-driven writing and summarization)
  • Gmail API connection (for sending & reading threads)
  • Slack API integration (for posting summaries)
  • Google Sheets access (for error logging)

💡 Key Benefits

✅ Automates personalized review outreach after project completion
✅ Waits intelligently before analyzing responses
✅ Uses GPT-4o to summarize client sentiment in human tone
✅ Sends instant Slack updates for real-time visibility
✅ Keeps audit logs of all errors for debugging

👥 Perfect For

  • Client Success and Account Management Teams
  • Agencies using HighLevel CRM for project delivery
  • Teams aiming to collect consistent client feedback and reviews
  • Businesses wanting AI-assisted sentiment insights in Slack