🔄 Daily Follow-Up System with Multi-Stage Sequences
What It Does
Automatically sends timed follow-up emails to leads based on a 4-stage sequence (Day 1, 3, 7, 14), updates tracking automatically, and calculates next follow-up dates. Set it once, add leads, and never manually track follow-ups again. Converts cold leads into warm opportunities through consistent, professional touchpoints.
How It Works
- Schedule Trigger → Runs daily at 9 AM
- Read Tracker Sheet → Gets all leads from Follow-Up Tracker
- Filter Today's Follow-Ups → Only processes leads where "Next Follow-Up Date" = Today
- Process Individually → Handles each lead one at a time (prevents rate limits)
- Route by Stage → Sends appropriate email based on Day 1/3/7/14 stage
- Send Stage Email → 4 different templates for each follow-up milestone
- Update Last Sent → Records when email was sent
- Calculate Next Date → Automatically schedules next follow-up (or marks complete)
🚀 SETUP INSTRUCTIONS
Step 1: Create Follow-Up Tracker Sheet
- Create Google Sheet with tab "Follow-Up Tracker"
- Add columns:
Name | Email | Project/Interest | Timeline | Next Step | Stage | Next Follow-Up Date | Last Sent Date | Status
- Populate with leads: Set Stage = "Day 1", Status = "Active", Next Follow-Up Date = desired start date
- Update
YOUR_GOOGLE_SHEET_ID in nodes 2, 7, and 8
Step 2: Configure Email Templates
- Edit nodes 6-9 with your email templates
- Replace
YOUR_CALENDAR_LINK with your actual booking link (Calendly, etc.)
- Replace
YOUR_RESOURCE_LINK in Day 3 email with relevant content
- Customize sender name/signature in all templates
Step 3: Setup Gmail Connection
- Add Gmail OAuth2 credentials to all email nodes
- Test workflow with one test lead first
- Monitor Gmail sending limits (500/day for free accounts)
Step 4: Test the Sequence
- Add one test lead with Next Follow-Up Date = today
- Manually execute workflow to verify email sends
- Check that Google Sheet updates correctly
- Verify next stage is calculated properly