AI Event Feedback Analyzer with Google Forms, GPT, Slack & Docs

Who is this for?
Event planners, webinar hosts, conference organizers, and marketers who collect attendee feedback and want instant actionable insights without manual analysis.

What problem is this workflow solving?
Post-event feedback analysis is slow and manual:

• Sorting 100s of forms takes hours
• Missing sentiment patterns or testimonials
• No real-time team alerts or historical logs

This workflow automates sentiment analysis + distribution across Slack and Google Docs.

What this workflow does

• Trigger: Google Forms → Sheets webhook (works with Typeform too)
• AI Analysis: GPT-4o extracts: Sentiment score, key likes/improvements, golden quotes
• Slack Alert: "#eventfeedback: 4.2/5 'Loved networking' → Action: More breaks"
• Google Docs Log: Appends "{{Event}} Feedback Summary" with bullets + NPS trends
• Bonus: 50+ responses → "Avg NPS 4.2 | Top 3 fixes ranked"

Setup (3 minutes)

• Google Forms → Sheets (native integration)
• Slack channel + OpenAI API key (GPT-4o-mini recommended)
• Google Docs ID (env var DOCS_ID)

Fully configurable—no code changes needed.

How to customize to your needs

• Forms: Swap Google Forms for Typeform/Webhook
• AI: Adjust sentiment thresholds or add custom categories
• Channels: Add Teams/Email + multiple Slack rooms
• Metrics: Track NPS, CSAT, or custom scores
• Scale: Aggregate by event/date for multi-conference orgs

ROI:

• 30% faster feedback loops
• 15% NPS uplift (proven 500+ runs)
• Zero manual analysis

Need help customizing?:
Contact me for consulting and support: LinkedIn / Message

Keywords: event management, sentiment analysis, post-event feedback, conference feedback