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Send post-purchase email sequences with Postgres, Gmail and OpenAI

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Created by: Avkash Kakdiya || itechnotion

Avkash Kakdiya

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Last update 3 days ago

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How it works

This workflow automates customer communication after an order is placed. It detects new orders, sends a confirmation email, waits until delivery is completed, and then follows up with AI-generated product tips. Finally, it sends AI-powered upsell recommendations after a defined delay. The workflow runs on a schedule and requires no manual handling.

Step-by-step

  • Step 1 — Order detection and confirmation

    • Schedule Trigger – Runs at a fixed interval to check for new orders.
    • Postgres – Execute a SQL query – Fetches recently created orders from the database.
    • Gmail – Send message – Sends an order confirmation email to the customer.
  • Step 2 — Delivery status monitoring

    • Wait – Pauses the workflow until the expected delivery window.
    • Postgres – Select rows – Checks the delivery status of the order.
    • If – Verifies whether the product is marked as delivered.
    • Wait – Delays one day and repeats the check if delivery is not completed.
  • Step 3 — Product usage tips (AI)

    • OpenAI – Message a model – Generates short and practical usage tips for the product.
    • Code – Formats the AI output into clean HTML bullet points.
    • Gmail – Send message – Emails the usage tips to the customer.
  • Step 4 — Upsell recommendations (AI)

    • Wait – Delays for two weeks after tips are sent.
    • OpenAI – Message a model – Creates complementary product recommendations.
    • Code – Formats the recommendations for email delivery.
    • Gmail – Send message – Sends the upsell email to the customer.

Why use this?

  • Ensures timely and relevant customer communication
  • Prevents sending tips before the product is delivered
  • Improves onboarding with AI-generated usage guidance
  • Increases repeat purchases through smart upsell emails
  • Fully automated using database, email, and AI integrations