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Route event sales leads with Gmail, Google Gemini, Sheets and Salesforce

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Created by: Milo Bravo || milobravo1
Milo Bravo

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Last update 4 hours ago

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Email Sentiment Router for Event Sales Leads

Who is this for?
Event organizers, conference managers, and sales teams drowning in sponsor/exhibitor/partner emails who need zero-drop leads + real-time pipeline analytics.

Key nodes:
Gmail Trigger - Google Gemini (2x) - Data Table - Google Sheets - Send Email - Slack
Category: Sales / AI / Event Management
Level: Advanced
Credits: Milo Bravo (BRaiA Labs)

What problem is this workflow solving?

  • Email overload kills event revenue:

  • 200+ weekly sponsor/partner emails go unread

  • No sentiment/intent analysis = missed hot leads

  • Manual routing wastes 10+ hours/week

  • Zero visibility into pipeline trends

  • This workflow auto-classifies, routes, and analyzes every inbound lead.

What this workflow does?

  1. Gmail Trigger monitors event inbox for new emails

  2. Gemini #1 scores sentiment (Positive/Neutral/Negative)

  3. Gemini #2 extracts topic, intent, urgency, org, budget signals

  4. Logs to email_analytics Data Table + Google Sheets

  5. Routes intelligently:

  • Positive → Hot Lead email + Slack #hot-leads (2h SLA)

  • Neutral → Nurture email + Slack #follow-ups (24-48h)

  • Negative → Insights + Slack #insights

  1. Looker Studio dashboard auto-updates from Sheets

Setup (5 minutes):

  1. Gmail OAuth2 (event inbox)

  2. Google Gemini API key

  3. Slack OAuth2 + channels (#hot-leads, #follow-ups, #insights)

  4. Create email_analytics Data Table → paste Table ID

  5. Update recipient emails (placeholders in Send Email nodes)

  6. Test with Evaluation Dataset before live

How to customize:

  • Add keywords for your niche (conferences, webinars, trade shows)

  • Adjust sentiment thresholds or routing rules

  • Swap Slack → Teams/CRM (HubSpot/Salesforce)

  • Scale: Multi-inbox + team routing

ROI:

  • 100% lead capture (zero drops)

  • 5x faster response (2h → 2min)

  • 20% conversion lift from sentiment prioritization

  • Pipeline dashboard = data-driven sales strategy

Need help customizing?:
Contact me for consulting and support: LinkedIn / Message

Keywords:
event sales leads, email sentiment analysis, Gmail AI routing, Google Gemini sales automation, conference sponsor leads, event pipeline analytics, sales lead qualification, sales dashboard