Monitor deal risk from HubSpot and Gmail with GPT-4.1 mini and Slack alerts

Overview

This workflow helps sales teams automatically monitor deal health and detect risks early.

It pulls deal data from your CRM and combines it with recent email activity. Using AI, it analyzes engagement, identifies objections, and assigns a risk score. High-risk deals are flagged and alerts are sent so your team can take action quickly.

How It Works

1. Scheduled Trigger
   The workflow runs daily to monitor active deals.

2. Configuration
   Defines key settings like deal stages, email lookback period, and risk threshold.

3. Data Collection

   • Fetches deals from your CRM
   • Retrieves recent email conversations

4. Context Combination
   Merges deal data and email activity into a single dataset for analysis.

5. AI Analysis
   AI reviews the combined data to:

   • Identify objections
   • Suggest next steps
   • Detect risk signals
   • Assign a risk score (0–100)

6. CRM Update
   The workflow updates each deal with:

   • Objections
   • Next steps
   • Risk score
   • Risk summary

7. Risk Evaluation
   Compares the risk score against a defined threshold.

8. Alerting
   If the deal is high-risk, a Slack alert is sent to notify the sales team.

Setup Instructions

1. Connect HubSpot credentials (for deals)
2. Connect Gmail credentials (for email data)
3. Connect OpenAI credentials (for analysis)
4. Connect Slack credentials (for alerts)
5. Configure the Workflow Configuration node:
   • Set deal stage filters
   • Define email lookback days
   • Set risk score threshold
6. Ensure CRM fields exist for:
   • objections
   • next_steps
   • risk_score
   • risk_summary
7. Test with sample deals
8. Activate the workflow

Use Cases

• Identifying deals at risk before they are lost
• Tracking customer objections automatically
• Improving sales follow-up with clear next steps
• Monitoring engagement across deals
• Alerting managers about critical deals in real time

Requirements

• HubSpot account (or replace with your CRM)
• Gmail account (for email data)
• OpenAI API access
• Slack workspace (for alerts)
• n8n instance with proper credentials configured

Notes

• You can adjust the risk threshold based on your sales process.
• AI prompts can be customized to match your sales methodology.
• This workflow can be extended to include CRM filters for specific pipelines or teams.