Extract Title tag and Meta description from url for SEO analysis with Airtable

Extract Title tag and meta description from url for SEO analysis.

How it works

The workflows takes records from Airtable, get the url in the records and extract from the related webpage the title tag (<title>) and meta description (<meta name="description" content="Some content">).

If title tag and/or meta description tag isn't available on the webpage, the result will be empty.

Setup

1. Set a Base in Airtable with a table with the following structure:
   url (field type url), title tag (field type text string), meta desc (field type text field)

Minimum suggested table structure is:

url (https://example.com), title (Title example), meta desc* (This is the meta description of the example page)

1. Connect Airtable to both Airtable nodes in the template and, with the following formula, get all the records that miss title tag and meta desc.
   Formula:

AND(url != "", {title tag} = "", {meta desc} = "")

1. Insert the url to be analyzed in the table in the field url and let the workflow do the rest.

Extra

• You can also calculate the length for title tag and meta desc using formula field inside Airtable. This is the formula:
  LEN({title tag}) or LEN({meta desc})
• You can automate the process calling a Webhook from Airtable. For this, you need an Airtable paid plan.