Automating LinkedIn Enrichment and ICP Scoring

Use Case

This automation enriches a person’s data using LinkedIn and calculates an Ideal Customer Profile (ICP) score based on their professional presence. It is particularly useful for lead qualification, contact research, and targeted outreach.

What This Automation Does

The automation processes the following input parameters:

• Person Name: Full name of the individual.
• Work Email: Business email address to validate corporate identity.
• Airtop Profile (connected to Linkedin): A LinkedIn-authenticated Airtop Profile for enrichment.

How It Works

1. Email Filtering: Checks if the email is corporate (excludes free and personal domains).
2. LinkedIn Profile Discovery: Searches and verifies the correct LinkedIn URL using Airtop.
3. Data Enrichment: Extracts professional details from the LinkedIn profile.
4. ICP Scoring: Calculates an ICP score based on extracted data and profile context.
5. Merge Outputs: Consolidates enriched profile data and ICP results into a single output.

Setup Requirements

1. Airtop API Key
2. An Airtop Profile authenticated on LinkedIn.

Next Steps

• Combine with CRM Integration: Push enriched and scored data into CRMs like HubSpot or Salesforce.
• Batch Processing: Automate for lists of leads using Airtop + n8n or Airtop SDK.
• Scoring Customization: Adjust scoring logic to reflect your ideal customer attributes more precisely.

Read more about data enrichment and ICP scoring