Personalized Outreach for Lawyers with LinkedIn Scraping, GPT-4o, Google Sheets

⚠️ This template uses only official n8n nodes. No community nodes required.

🧑‍💼 Who is this for?

This workflow is designed for:

• Legal tech founders
• Marketing freelancers or consultants
• Agencies supporting lawyers and small law firms
• Anyone doing outbound outreach in the legal niche

❓ What problem is this solving?

LinkedIn is a goldmine for targeting legal professionals — but scraping and personalizing outreach is tedious and expensive. Most tools either:

• Require paid LinkedIn Sales Navigator
• Can’t personalize at scale
• Violate LinkedIn’s TOS

This workflow solves that by using free Google Search, OpenRouter AI, and GPT-4o to find, enrich, and message up to 1,000 solo lawyers per day — without using browser automation or scrapers.

⚙️ What this workflow does

1. Uses Google Programmable Search to find solo lawyers and small firm founders on LinkedIn
2. Parses each profile’s name, title, profile URL, and snippet
3. Saves raw lead data to Google Sheets
4. Uses OpenRouter Sonar Pro to enrich each profile with external content
5. Generates a personalized, 1-line message using GPT-4o
6. Appends the final message into Google Sheets for outreach

🛠️ Setup

Estimated time: 15–20 minutes

✅ Google Programmable Search

• Enable the Custom Search API on Google Cloud
• Create a programmable search engine set to search the full web
• Copy your API key and CX ID

✅ Google Sheets

• Create a sheet with columns: Name, Title, Profile URL, Outreach Message
• Share the sheet with your OAuth-connected Google account

✅ OpenRouter

• Sign up at openrouter.ai
• Fund with at least $5 and generate your API key
• Use the model perplexity/sonar-pro for real-time research

✅ GPT-4o (optional)

• You can use your OpenAI key or route GPT-4o via OpenRouter

All setup-specific values are marked clearly in sticky notes and placeholders.

🛠️ How to customize this workflow to your needs

• Change the Google search query to match your industry (e.g., "founder" AND "therapist" site:linkedin.com/in)
• Modify the AI prompt to match your tone (formal, casual, humorous)
• Connect the final output to your CRM (like HubSpot, Airtable, etc.)
• Add a second outreach message variant to A/B test performance

📌 Sticky Notes & Annotations

• All nodes are clearly renamed for understandability (e.g., Find Lawyer Profiles, Parse LinkedIn Search Results)
• Color-coded sticky notes explain:
  • Setup instructions
  • Required credentials
  • Use case

🗂 Category

• AI
• Sales
• Marketing