In cold email campaigns, the lead's company name is the 2nd most frequently inserted variable after their first name. They're critical for effective cold email personalization. However, company names are often messy and can contain taglines, legal suffixes (e.g. LLC, Inc.), and other variations that would never be written out by a human in an email.
If your email starts with "I came across Techwave Solutions LLC on LinkedIn...", it's a dead giveaway that you're sending a tempalted email and a response is much less likely.
This simple workflow uses AI to clean up messy company names in a Google Sheet so that your cold email campaigns can achieve better results.
If you have any questions or feedback about this workflow, or would like me to build custom workflows for your business, email me at [email protected].