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Who's it for
Marketing teams, business intelligence professionals, competitive analysts, and executives who need consistent industry monitoring with AI-powered analysis and automated team distribution via Discord.
What it does
This intelligent workflow automatically monitors multiple industry topics, scrapes and analyzes relevant news articles using Claude AI, and delivers professionally formatted intelligence reports to your Discord channel. The system provides weekly automated monitoring cycles with personalized bot communication and comprehensive content analysis.
How it works
The workflow follows a sophisticated 7-phase automation process:
Scheduled Activation: Triggers weekly monitoring cycles (default: Mondays at 9 AM)
Query Management: Retrieves monitoring topics from centralized Google Sheets configuration
News Discovery: Executes comprehensive Google News searches using SerpAPI for each configured topic
Content Extraction: Scrapes full article content from top 3 sources per topic using Firecrawl
AI Analysis: Processes scraped content using Claude 4 Sonnet for intelligent synthesis and formatting
Discord Optimization: Automatically segments content to comply with Discord's 2000-character message limits
Automated Delivery: Posts formatted intelligence reports to Discord channel with branded "Claptrap" bot personality
Requirements
Google Sheets account for query management
SerpAPI account for Google News access
Firecrawl account for article content extraction
Anthropic API access for Claude 4 Sonnet
Discord bot with proper channel permissions
Scheduled execution capability (cron-based trigger)
How to set up
Step 1: Configure Google Sheets query management
Create monitoring sheet: Set up Google Sheets document with "Query" sheet
Add search topics: Include industry keywords, competitor names, and relevant search terms
Sheet structure: Simple column format with "Query" header containing search terms
Access permissions: Ensure n8n has read access to the Google Sheets document
Step 2: Configure API credentials
Set up the following credentials in n8n:
Google Sheets OAuth2: For accessing query configuration sheet
SerpAPI: For Google News search functionality with proper rate limits
Firecrawl API: For reliable article content extraction across various websites
Anthropic API: For Claude 4 Sonnet access with sufficient token limits
Discord Bot API: With message posting permissions in target channel
Step 3: Customize scheduling settings
Cron expression: Default set to "0 9 * * 1" (Mondays at 9 AM)
Frequency options: Adjust for daily, weekly, or custom monitoring cycles
Timezone considerations: Configure according to team's working hours
Execution timing: Ensure adequate processing time for multiple topics
Step 4: Configure Discord integration
Set up Discord delivery settings:
Guild ID: Target Discord server (currently: 919951151888236595)
Channel ID: Specific monitoring channel (currently: 1334455789284364309)
Bot permissions: Message posting, embed suppression capabilities
Brand personality: Customize "Claptrap" bot messaging style and tone
Step 5: Customize content analysis
Configure AI analysis parameters:
Analysis depth: Currently processes top 3 articles per topic
Content format: Structured markdown format with consistent styling
Language settings: Currently configured for French output (easily customizable)
Quality controls: Error handling for inaccessible articles and content
How to customize the workflow
Query management expansion
Topic categories: Organize queries by industry, competitor, or strategic focus areas
Keyword optimization: Refine search terms based on result quality and relevance
Dynamic queries: Implement time-based or event-triggered query modifications
Multi-language support: Add international keyword variations for global monitoring
Advanced content processing
Article quantity: Modify from 3 to more articles per topic based on analysis needs
Content filtering: Add quality scoring and relevance filtering for article selection
Source preferences: Implement preferred publisher lists or source quality weighting
Content enrichment: Add sentiment analysis, trend identification, or competitive positioning
Discord delivery enhancements
Rich formatting: Implement Discord embeds, reactions, or interactive elements
Multi-channel distribution: Route different topics to specialized Discord channels
Alert levels: Add priority-based messaging for urgent industry developments
Archive functionality: Create searchable message threads or database storage
Integration expansions
Slack compatibility: Replace or supplement Discord with Slack notifications
Email reports: Add formatted email distribution for executive summaries
Database storage: Implement persistent storage for historical analysis and trending
API endpoints: Create webhook endpoints for third-party system integration
AI analysis customization
Analysis templates: Create topic-specific analysis frameworks and formatting
Competitive focus: Enhance competitor mention detection and analysis depth
Trend identification: Implement cross-topic trend analysis and strategic insights
Summary levels: Create executive summaries alongside detailed technical analysis
Advanced monitoring features
Intelligent content curation
The system provides sophisticated content management:
Relevance scoring: Automatic ranking of articles by topic relevance and publication authority
Duplicate detection: Prevents redundant coverage of the same story across different sources
Content quality assessment: Filters low-quality or promotional content automatically
Source diversity: Ensures coverage from multiple perspectives and publication types
Error handling and reliability
Graceful degradation: Continues processing even if individual articles fail to scrape
Retry mechanisms: Automatic retry logic for temporary API failures or network issues
Content fallbacks: Uses article snippets when full content extraction fails
Notification continuity: Ensures Discord delivery even with partial content processing
Results interpretation
Intelligence report structure
Each monitoring cycle delivers:
Topic-specific summaries: Individual analysis for each configured search query
Source attribution: Complete citation with publication date, source, and URL
Structured formatting: Consistent presentation optimized for quick scanning
Professional analysis: AI-generated insights maintaining factual accuracy and business context
Performance analytics
Monitor system effectiveness through:
Processing metrics: Track successful article extraction and analysis rates
Content quality: Assess relevance and usefulness of delivered intelligence
Team engagement: Monitor Discord channel activity and report utilization
System reliability: Track execution success rates and error patterns
Use cases
Competitive intelligence
Market monitoring: Track competitor announcements, product launches, and strategic moves
Industry trends: Identify emerging technologies, regulatory changes, and market shifts
Partnership tracking: Monitor alliance formations, acquisitions, and strategic partnerships
Leadership changes: Track executive movements and organizational restructuring
Strategic planning support
Market research: Continuous intelligence gathering for strategic decision-making
Risk assessment: Early warning system for industry disruptions and regulatory changes
Opportunity identification: Spot emerging markets, technologies, and business opportunities
Brand monitoring: Track industry perception and competitive positioning
Team collaboration enhancement
Knowledge sharing: Centralized distribution of relevant industry intelligence
Discussion facilitation: Provide common information baseline for strategic discussions
Decision support: Deliver timely intelligence for business planning and strategy sessions
Competitive awareness: Keep teams informed about competitive landscape changes
Workflow limitations
Language dependency: Currently optimized for French analysis output (easily customizable)
Processing capacity: Limited to 3 articles per query (configurable based on API limits)
Platform specificity: Configured for Discord delivery (adaptable to other platforms)
Scheduling constraints: Fixed weekly schedule (customizable via cron expressions)
Content access: Dependent on article accessibility and website compatibility with Firecrawl
API dependencies: Requires active subscriptions and proper rate limit management for all integrated services