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AI-Powered Lead Qualification & Routing with OpenAI, Slack, and Airtable

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Created by: Xavier Tai || xaviertai

Xavier Tai

Last update

Last update 16 hours ago

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AI Lead Qualifier & Router

An intelligent lead management system that automatically captures incoming leads via webhook, uses AI to analyze and score each prospect, then routes them to the appropriate team or campaign based on qualification score—delivering hot leads to sales instantly while nurturing others on autopilot.

What It Does

This workflow eliminates the manual process of:

• Daily lead review and qualification
• Manual scoring and prioritization
• Lead assignment and routing decisions
• Follow-up email composition
• CRM data entry and updates
• Sales team notifications for hot prospects

Instead, it delivers qualified, routed leads with AI insights in under 30 seconds—complete with structured scoring, personalized responses, and organized data storage for tracking.

Key Features

Webhook Lead Capture - Accepts leads from any source (forms, landing pages, APIs)
AI-Powered Qualification - Analyzes budget, timeline, message quality, and fit using OpenAI
Structured Scoring - Generates 0-100 scores with reasoning, strengths, and concerns
Intelligent Routing - Automatically directs hot leads (70+) to sales, others to nurture
Instant Notifications - Slack alerts for high-priority prospects with full context
Dual Email Flows - Personalized responses based on lead quality and urgency
Airtable Storage - Organized tracking with qualification data and timestamps