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Automated Weekly Product Promotion Emails for E-commerce with Algolia and Gmail

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Created by: Emir Belkahia || emirbelkahia

Emir Belkahia

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Last update 21 hours ago

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Automated Weekly Newsletter for E-commerce Promotions (based on Algolia)

This workflow automatically sends a beautifully designed HTML newsletter every Sunday at 8 AM, featuring products currently on sale from your Algolia-powered e-commerce store.

Who's it for

Perfect for e-commerce store owners, marketing teams, and anyone running promotional campaigns who wants to automate their weekly newsletter without relying on expensive email marketing platforms.

How it works

  1. Triggers every Sunday at 8:00 AM - Scheduled to start each new promotion week
  2. Fetches discounted products - Queries your Algolia index for 6 products marked with on_sale:true
  3. Calculates promotion dates - Automatically generates the week's date range (Sunday to Saturday)
  4. Builds HTML newsletter - Populates a responsive email template with product images, prices, and descriptions
  5. Retrieves subscribers - Pulls the latest subscriber list from your Google Sheets
  6. Sends personalized emails - Delivers the newsletter to all subscribers via Gmail

Set up steps

Setup time: ~15 minutes

  1. Connect your Algolia credentials (Search API key + Application ID)
  2. Update the Algolia index name to match your store (currently set to dogtreats_prod_products)
  3. Create a Google Sheet with subscriber emails (column named "Email")
  4. Connect your Google Sheets and Gmail accounts
  5. (Optional) Customize the HTML template colors and branding to match your store

Requirements

  • Algolia account with a product index containing on_sale, price_eur, original_price_eur, image, name, and description fields
  • Google Sheets with subscriber list
  • Gmail account for sending emails

How to customize

  • Change promotion criteria: Modify the filter in "Request products from Algolia" node (e.g., category:shoes instead of on_sale:true)
  • Adjust product count: Change hitsPerPage value (currently 6)
  • Modify schedule: Update the trigger node to run on different days/times
  • Personalize email design: Edit the HTML template node to match your brand colors and style
  • Add unsubscribe logic: Extend the workflow to handle unsubscribe requests

💡 Pro tip: Use the manual execution button to test the workflow mid-week - it's "smart" enough to calculate the current promotion week even when not running on Sunday.