Zoho CRM → AI Sentiment Analysis for customer interactions & Automatic Alerts Workflow

This workflow analyzes newly created Notes (in Any module) in Zoho CRM, detects customer sentiment using an AI model, updates the related CRM record with custom fields - sentiment label and score, and sends an instant alert whenever negative sentiment is detected. It runs on a scheduled interval and gives teams real-time visibility into customer emotions and potential risks.

Quick Implementation Steps

1. Connect Zoho CRM OAuth2 credentials
2. Add custom fields in Zoho CRM: Sentiment_Label and Sentiment_Score
3. Add AI provider credentials
4. Set Gmail alert recipient
5. Activate workflow and test by adding a Note

What It Does

This workflow automatically monitors Zoho CRM Notes. When a new Note is detected, the text is extracted and analyzed through an AI-powered sentiment model. The AI classifies the text as Positive, Neutral or Negative and produces a numeric sentiment score.

The workflow updates the related CRM module with these values. If the sentiment is negative, a Gmail alert is triggered so your team can follow up quickly. This automation helps organizations maintain high customer satisfaction and detect potential issues early.

Who’s It For

• Support teams
• Sales teams
• CRM administrators
• Customer success managers
• Businesses needing automated customer sentiment tracking

Requirements

• n8n instance
• Zoho CRM OAuth2 credentials
• Gmail OAuth2 credentials
• AI provider key
• Custom fields in Zoho CRM: Sentiment_Label & Sentiment_Score (if you are using different field name then do changes in workflow accoredingly)

How It Works & Setup

Step 1: Schedule Trigger

Runs periodically to check for new or updated Notes.

Step 2: Fetch Latest Note

Retrieves the most recently modified Note.

Step 3: Extract Details

Extracts Note text, note_id, parent_id and module name.

Step 4: AI Sentiment Analysis

Sends text to the AI (via LangChain chain) for sentiment classification.

Step 5: Conditional Branching

• If Negative: Send Gmail alert and update CRM
• Otherwise: Just update CRM

Step 6: Update CRM

Writes sentiment data back into the related parent record.

How to Customize Nodes

• Adjust sentiment output by modifying the AI prompt.
• Change field mappings in Zoho update nodes.
• Customize the Gmail alert message.
• Adjust Schedule Trigger frequency.
• Add additional metadata (e.g., emotion tags).

Add‑Ons

• Slack/Teams alerts for negative sentiment.
• Historical sentiment logging.
• Weekly sentiment reports.
• Auto-task creation for negative interactions.
• Priority-based escalation logic.

Use Case Examples

1. Detect unhappy customers in support interactions.
2. Monitor sentiment across sales conversations.
3. Escalate negative feedback automatically.
4. Quality assurance tracking for customer interactions.
5. Early detection of churn indicators.

Troubleshooting Guide

Need Help?

WeblineIndia can help you configure, customize and extend workflows like this.

We specialize in:

• n8n automation
• CRM integrations
• AI/LLM-powered workflows
• Zoho CRM customization

Reach out if you'd like assistance building or enhancing similar n8n automation solutions.