Generate B2B Leads by Industry & Location with Google Places API and Google Sheets

How it works

1. A form trigger accepts an Industry + Location query (e.g. Accountants London).
2. Text Search Page 1 calls Google Places Text Search to return results and a next_page_token.
3. Conditional checks + 5s wait nodes fetch page 2 and page 3 when a next page exists.
4. All pages are merged, split into individual place results, and each place_id is passed to Place Details.
5. Place Details returns name, formatted_phone_number, website, formatted_address.
6. Results are formatted and appended to a Google Sheet.

Setup steps

• Enable Google Cloud project billing and Places API (Text Search + Details).
• Create an API key and add it to the three Text Search and Place Details HTTP request nodes (<YOUR KEY>).
• Add Google Sheets OAuth credentials to the Google Sheets node.
• Create a Google Sheet with columns: Company Name, Phone Number, Website, Address
• Update the Google Sheets node documentId and sheetName to your spreadsheet.
• Import/paste this workflow into n8n and test with a small query.

Customization

• Edit Place Details fields to retrieve more/less info (address_components, opening_hours, etc.).
• Adjust the number of pages fetched (workflow currently supports up to 3 pages).
• Alter output mapping in the code node to add/remove columns or change column order.
• Add further nodes after the sheet (e.g., email scraper/ sender, CRM integration, enrichment API)

Use cases

• B2B lead generation for targeted industries and locations.
• Building outreach lists for sales teams and agencies.
• Enriching CRM with phone, website, and address data from Google Places.
• Rapid market mapping for local competitors, vendors, or partners.

Troubleshooting tips

• No results / invalid API key: verify API key is correct, not restricted incorrectly, and Places API is enabled.
• next_page_token not working: the token can take a couple of seconds to activate. Keep the 5s wait nodes; if still failing, increase to ~10s+
• Quota / billing errors: confirm billing is enabled on the Google Cloud project and check your Places API quota.
• Missing phone/website: not all places provide all fields; fallback handling is already included (nulls).
• Duplicates in Sheets: run tests on small queries and inspect the Merge/Split logic; add a dedupe step before appending if needed.
• Place Details rate limits: if you plan high volume, throttle requests or add longer waits to avoid quota/rate-limit errors.
• Permissions / OAuth: ensure the Google Sheets OAuth user has edit access to the target spreadsheet.