AI-Powered Webinar Feedback Replies with GPT-4, Google Sheets, and Gmail

How it works

This workflow captures webinar feedback through a webhook and normalizes the submitted data for processing. It stores raw feedback in Google Sheets, uses an AI model to understand sentiment and intent, and generates a personalized response. A professional HTML thank-you email is sent automatically to each attendee. All replies and delivery details are logged back into the spreadsheet for tracking.

Step-by-step

• Receive webinar feedback

  • Feedback Webhook – Accepts feedback submissions from a webinar form in real time.
  • ID Generation – Creates a human-readable, unique feedback ID for tracking.
  • Normalize Feedback – Cleans and standardizes incoming fields like name, email, rating, and comments.

• Store and enrich feedback

  • Store Partial – Saves the raw feedback data into Google Sheets.
  • Common Resources – Attaches shared webinar resources such as recordings and slides.

• Analyze feedback with AI

  • Message a model – Evaluates sentiment, engagement level, and intent using an AI model.
  • Parse AI Response – Extracts structured insights like segment, reply text, and next steps.

• Generate and send follow-up

  • Merge – Combines feedback data, AI response, and resources.
  • Build Email HTML – Creates a clean, professional HTML email tailored to each attendee.
  • Send AI Thank You Email – Sends the personalized follow-up via Gmail.

• Log final outcome

  • Store Feedback – Updates Google Sheets with the sent email content, timestamp, and status.

Why use this?

• Save time by automating webinar feedback follow-ups end to end.
• Ensure every attendee receives a thoughtful, personalized response.
• Maintain a complete feedback and communication log in one place.
• Improve engagement without sounding promotional or generic.
• Scale post-webinar communication without manual effort.