Monitor Brand Reputation with SerpAPI, Azure OpenAI & Asana Crisis Alerts

📊 Description

Automate proactive brand reputation monitoring across public platforms using AI-driven risk analysis 🤖. This workflow continuously scans Reddit, Glassdoor, and review sites via SerpAPI to detect negative sentiment, public complaints, and early crisis signals 🔍. Each mention is analyzed with AI to assess risk level and urgency, ensuring no critical issue goes unnoticed. High-risk threats automatically trigger real-time Google Chat alerts and create priority Asana tasks 🚨, enabling fast, coordinated response without manual monitoring.

🔍 What This Template Does

• Runs on an hourly schedule ⏰ to continuously track brand mentions online.
• Searches public platforms like Reddit and review sites using SerpAPI 🔍.
• Parses and structures insights from AI-powered search results 📄.
• Analyzes sentiment and crisis risk using Azure OpenAI 🤖.
• Filters high-risk reputation threats automatically ⚠️.
• Sends instant Google Chat alerts for urgent issues 💬.
• Creates priority Asana tasks to ensure fast team action ✅.

✅ Key Benefits

✅ Detect brand crises before they escalate publicly
✅ Eliminate manual reputation monitoring across platforms
✅ Get real-time alerts only for high-risk issues
✅ Centralize crisis response with automatic task creation
✅ Improve brand trust and response time
✅ AI-powered, scalable, and always-on monitoring

⚙️ Features

• Hourly automated monitoring trigger
• SerpAPI Google AI Mode search integration
• AI-based sentiment and crisis risk classification
• Structured JSON output for reliability
• Google Chat alerts for instant visibility
• Asana task creation for crisis management
• Fail-safe handling for malformed AI responses

🔑 Requirements

• SerpAPI account (Google AI Mode search)
• Azure OpenAI credentials
• Google Chat OAuth2 credentials
• Asana OAuth2 credentials
• Brand name or keywords for monitoring

🎯 Target Audience

• SaaS founders and startup teams
• Brand, PR, and reputation managers
• Digital agencies managing multiple clients
• Customer support and crisis response teams