Event Sponsor Matching: Google Sheets, GPT-4o & Gmail Revenue Optimizer

Who is this for?
Event planners, conference organizers, non-profits, and partnership managers who manage sponsor spreadsheets and want AI-powered package recommendations to maximize revenue.

What problem is this workflow solving?
Sponsor matching is manual and suboptimal:

• Hours matching 50+ sponsors to Gold/Silver/Bronze packages
• Missing perfect fits (enterprise → Gold, startups → Silver)
• No personalized outreach or tracking
• Revenue leaks from mismatched proposals

This workflow auto-matches sponsors to optimal packages and emails owners instantly.

What this workflow does

• Trigger: Google Sheets update (Sponsors + Packages tabs)
• AI Matching: GPT-4o scores sponsors → best 1-3 packages (budget/industry fit)
• Gmail Outreach: "AI recommends Gold Package for TechCorp ($5k revenue, enterprise perfect fit)"
• Tracking Log: Sheets append matches + scores + status
• Bonus: Revenue projections by tier acceptance rates

Setup (5 minutes)

• Google Sheets: 2 tabs (Sponsors: Name/Industry/Budget/Goals + Packages: Tier/Price/Benefits)
• AI: OpenAI API key (GPT-4o recommended)
• Email: Gmail credentials (no hardcoded IDs—env vars)
• Configurable: All via variables, scales to 1000s

Fully configurable, no code changes needed.

How to customize to your needs

• Packages: Add Platinum/Diamond tiers or custom benefits
• Scoring: Adjust GPT criteria (budget weight, industry focus)
• Outreach: Swap Gmail for Outreach/Reply.io sequences
• Tracking: HubSpot/Salesforce sync for closed deals
• Triggers: Schedule daily or webhook for real-time

ROI:

• 20% higher sponsor conversion via perfect-fit recs
• 5x faster matching (minutes vs hours)
• Revenue optimization (proven enterprise events)
• Zero manual spreadsheet work

Need help customizing?:
Contact me for consulting and support: LinkedIn / Message

Keywords: sponsor matching, event sponsorship, conference revenue optimization, sponsor scoring, package matching, sponsorship outreach.