Back to Templates

Analyze Google Ads search terms with AI and send wastage alerts

Created by

Created by: SpaGreen Creative || spagreen
SpaGreen Creative

Last update

Last update 3 hours ago

Categories

Share

Who Is This For?

This workflow is designed for Google Ads advertisers, PPC managers, and marketing teams who want to automatically monitor and optimize their search term performance. It's particularly valuable for those running brand campaigns who need to identify and eliminate wasteful ad spend on non-brand keywords.

What This Workflow Does

This workflow functions as an automated Google Ads performance monitoring and optimization system that:

  1. Fetches search term data from active Google Ads campaigns daily
  2. Filters out brand terms and excluded search terms automatically
  3. Analyzes performance metrics using AI to identify wasteful keywords
  4. Generates optimization recommendations for negative keyword lists
  5. Sends detailed reports through multiple communication platforms
  6. Calculates ad wastage in USD for better budget management

Key Features

  • Automated Daily Monitoring – Runs every day at 8 AM to check campaign performance
  • AI-Powered Analysis – Uses multiple AI models (DeepSeek, OpenAI, xAI, Anthropic) for intelligent keyword categorization
  • Performance Metrics Calculation – Automatically calculates CTR, CPC, conversions, and ad wastage
  • Multi-Channel Reporting – Sends reports to Slack, Microsoft Teams, WhatsApp, and Discord
  • Smart Filtering – Automatically excludes brand terms and excluded search terms
  • Cost Analysis – Calculates total ad wastage in USD for budget optimization
  • 14-Day Data Window – Analyzes search terms from the past 14 days for comprehensive insights

Requirements & Setup

  • Google Ads API: Required for fetching campaign and search term data
  • AI Model APIs: DeepSeek, OpenAI, xAI, or Anthropic for keyword analysis
  • Communication APIs: Slack, Microsoft Teams, WhatsApp (Rapiwa), Discord for report distribution
  • Scheduled Trigger: Configured to run daily at 8 AM
  • Google Ads Manager and Client IDs: For accessing specific campaign data

How It Works

  1. Data Collection: Fetches active campaigns and extracts search term data from the past 14 days
  2. Data Processing: Cleans and aggregates metrics by search term, campaign, and ad group
  3. AI Analysis: Uses AI to categorize keywords into wasteful (zero conversions) and review-worthy (has conversions)
  4. Report Generation: Creates structured reports with recommendations and cost analysis
  5. Multi-Platform Distribution: Sends formatted reports to all configured communication channels

Support & Help