Qualify & Nurture Website Demo Requests with Claude AI, Cal.com and Instantly.ai

An intelligent automation workflow that processes website demo requests, qualifies leads using AI-powered analysis, and automatically nurtures prospects through personalized follow-up sequences to maximize conversion rates.

Overview

This workflow transforms raw website leads into qualified prospects through intelligent filtering, enrichment, and personalized nurturing. It combines AI-powered qualification with automated follow-up to ensure high-quality leads receive immediate attention while nurturing those needing additional touchpoints.

🔄 Workflow Process

1. Entry Point - Webhook

Website form submission capture

• Receives demo requests from website forms in real-time
• Captures lead data including LinkedIn URL, email, use case, and referral source

2. Initial Routing Filter

Source-based lead classification

• Filters out low-quality leads from "lead_capture_box" sources
• Routes qualified submissions to enrichment process

3. Lead Enrichment

Comprehensive data enhancement

• Enriches LinkedIn profile data via Trigify API
• Gathers additional company and professional intelligence

4. AI Qualification Engine

Intelligent prospect evaluation

• Uses Claude AI to assess lead quality across multiple criteria:
  • B2B company validation
  • Geographic filtering (US, UK, Europe, Australia)
  • Senior-level job titles or strategic keywords
  • Current employment verification

5. Booking Verification Check

Conversion status validation

• Checks Cal.com API to verify demo scheduling
• Routes booked leads to completion, non-booked to nurturing

6. AI-Powered Follow-up Research

Personalized nurturing preparation

• Researches prospect's company using AI and web search
• Generates personalized follow-up messaging based on use case and company context

7. Email Campaign Integration

Automated nurturing execution

• Adds qualified, non-booking leads to Instantly.ai email campaigns
• Includes personalized research for tailored outreach

🛠️ Technology Stack

• n8n: Workflow orchestration
• Trigify API: Lead enrichment
• Claude AI: Qualification and personalized research
• Clay: CRM integration
• Cal.com API: Booking verification
• Instantly.ai: Email campaign automation

✨ Key Features

• Real-time lead processing and AI-powered qualification
• Geographic and demographic filtering for market focus
• Automated booking verification and conversion tracking
• Personalized follow-up research and content generation
• Multi-platform integration for seamless lead management

🎯 Ideal Use Cases

Perfect for B2B companies with demo-driven sales processes:

• SaaS companies requiring product demonstrations
• B2B service providers needing qualified prospect identification
• Sales teams managing high-volume inbound lead qualification
• Organizations with international markets requiring geographic focus

📈 Business Impact

Transform website visitors into qualified sales opportunities:

• Lead Quality Enhancement: AI filtering ensures only qualified prospects reach sales
• Conversion Optimization: Systematic follow-up increases demo booking rates
• Sales Efficiency: Automated qualification frees teams for high-value activities
• Personalized Engagement: Research-driven follow-up increases response rates

💡 Strategic Advantage

This workflow creates a sophisticated qualification funnel that combines automation with personalization. By using AI-powered assessment and research-driven follow-up, it ensures qualified prospects receive appropriate attention while preventing resource waste on unqualified leads.

The system maximizes the value extracted from every website visitor by focusing sales efforts on highest-probability opportunities while automatically nurturing prospects who need additional touchpoints to convert.