How it works
This workflow automatically analyzes website visitors in real-time, enriches their data with company intelligence, and provides lead scoring and sales alerts.
Key Steps
- Webhook Trigger - Receives visitor data from your website tracking system.
- AI-Powered Company Intelligence - Uses ScrapeGraphAI to extract comprehensive company information from visitor domains.
- Visitor Enrichment - Combines visitor behavior data with company intelligence to create detailed visitor profiles.
- Lead Scoring - Automatically scores leads based on company size, industry, engagement, and intent signals.
- CRM Integration - Updates your CRM with enriched visitor data and lead scores.
- Sales Alerts - Sends real-time notifications to your sales team for high-priority leads.
Set up steps
Setup time: 10-15 minutes
- Configure ScrapeGraphAI credentials - Add your ScrapeGraphAI API key for company intelligence gathering.
- Set up HubSpot connection - Connect your HubSpot CRM to automatically update contact records.
- Configure Slack integration - Set up your Slack workspace and specify the sales alert channel.
- Customize lead scoring criteria - Adjust the scoring algorithm to match your target customer profile.
- Set up website tracking - Configure your website to send visitor data to the webhook endpoint.
- Test the workflow - Verify all integrations are working correctly with a test visitor.
Key Features
- Real-time visitor analysis with company intelligence enrichment
- Automated lead scoring based on multiple factors (company size, industry, engagement)
- Intent signal detection (pricing interest, demo requests, contact intent)
- Priority-based sales alerts with recommended actions
- CRM integration for seamless lead management
- Deal size estimation based on company characteristics