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Website Intelligence & Lead Scoring with ScrapeGraphAI, HubSpot and Slack

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Created by: vinci-king-01 || vinci-king-01

vinci-king-01

Last update

Last update 7 days ago

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How it works

This workflow automatically analyzes website visitors in real-time, enriches their data with company intelligence, and provides lead scoring and sales alerts.

Key Steps

  1. Webhook Trigger - Receives visitor data from your website tracking system.
  2. AI-Powered Company Intelligence - Uses ScrapeGraphAI to extract comprehensive company information from visitor domains.
  3. Visitor Enrichment - Combines visitor behavior data with company intelligence to create detailed visitor profiles.
  4. Lead Scoring - Automatically scores leads based on company size, industry, engagement, and intent signals.
  5. CRM Integration - Updates your CRM with enriched visitor data and lead scores.
  6. Sales Alerts - Sends real-time notifications to your sales team for high-priority leads.

Set up steps

Setup time: 10-15 minutes

  1. Configure ScrapeGraphAI credentials - Add your ScrapeGraphAI API key for company intelligence gathering.
  2. Set up HubSpot connection - Connect your HubSpot CRM to automatically update contact records.
  3. Configure Slack integration - Set up your Slack workspace and specify the sales alert channel.
  4. Customize lead scoring criteria - Adjust the scoring algorithm to match your target customer profile.
  5. Set up website tracking - Configure your website to send visitor data to the webhook endpoint.
  6. Test the workflow - Verify all integrations are working correctly with a test visitor.

Key Features

  • Real-time visitor analysis with company intelligence enrichment
  • Automated lead scoring based on multiple factors (company size, industry, engagement)
  • Intent signal detection (pricing interest, demo requests, contact intent)
  • Priority-based sales alerts with recommended actions
  • CRM integration for seamless lead management
  • Deal size estimation based on company characteristics