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Generate AI-Powered Competitor Analysis Reports with GPT-4, Apify & Google Docs

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Created by: Marth || marth

Marth

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Last update 7 hours ago

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How it Works ⚙️

This workflow is your agency’s secret weapon. It’s a multi-AI-agent system that automates the entire process of competitor and market research, providing you with a complete strategic analysis in minutes.

  1. Digital Reconnaissance (Agent 1): The workflow is triggered with a client's business name and industry. The first AI agent, powered by Apify, immediately begins a deep dive into the market to identify and scrape data on the client’s top competitors.
  2. Strategic Analysis (Agent 2): All the raw data from Agent 1 is sent to the second AI agent, powered by OpenAI (GPT-4). This agent performs a sophisticated analysis to summarize competitor messaging, identify their audience, and generate a full SWOT analysis for your client.
  3. Report & Strategy Generation (Agent 3): A third AI agent, also using OpenAI, takes the strategic analysis and writes a professional, persuasive report. This report is then automatically populated into a pre-designed Google Docs template, ready for review.
  4. Instant Delivery: The final report is automatically sent to your internal team via Slack, allowing you to start your strategy meeting almost instantly after the workflow is triggered.

Setup Steps 🛠️

  1. Get Your Apify Actor:

    • Log in to Apify and find a suitable Actor for web scraping (e.g., Google Search Results Scraper).
    • Copy the Actor ID to use in the n8n workflow.

  2. Prepare Your Report Template:

    • Create a new Google Doc to serve as your report template.
    • Use placeholders like {{ client_name }}, {{ report_content }}, and {{ client_industry }} to define where the AI-generated text will go.
    • Copy the document ID from the Google Doc URL and save it for later.

  3. Import the Workflow:

    • Copy the provided workflow JSON and import it into your n8n instance.

  4. Configure Credentials:

    • Apify: Add your Apify API Key.
    • OpenAI: Add your OpenAI API Key.
    • Google Docs: Add your OAuth2 credential.
    • Slack: Add your Bot Token credential.

  5. Customize Workflow Nodes:

    • Node 2 (Apify): Paste your Actor ID here. You can also customize the search queries in the Input JSON to be more specific.
    • Node 6 (Google Docs): Paste your template's Document ID here. Ensure the Values match the placeholders you created in your template.
    • Node 7 (Slack): Replace [YOUR MARKETING TEAM SLACK CHANNEL ID] with the correct channel ID where you want the report delivered.

  6. Activate & Test:

    • Once all settings are configured, save the workflow.
    • Click the "Inactive" toggle to make it live.
    • Run a test by manually entering a client's name and industry to ensure the data flows correctly and the report is delivered.