AI Lead Scoring & Enrichment from Mailchimp to HubSpot and Pipedrive with GPT-4o

How it works

This workflow captures new subscribers from a Mailchimp list and extracts their key details.
It then enriches the subscriber data using AI, predicting professional attributes and assigning a lead score.
Based on the score, high-value leads are identified, and all leads are synced into HubSpot and Pipedrive.
For top-priority leads, the workflow automatically creates new deals in Pipedrive for sales follow-up.

Step-by-step

Step-by-step

1. Capture subscriber data

• Mailchimp Subscriber Trigger – Detects new signups in a Mailchimp list.
• Extract Subscriber Data – Normalizes payload into clean fields like name, email, and timestamp.

2. Enrich with AI

• Lead Enrichment AI – Uses AI to infer company, role, industry, intent, LinkedIn, and lead score.
• Parse & Merge Enrichment – Merges AI output with subscriber info and sets defaults if parsing fails.

3. Qualify leads

• High-Value Lead Check – Filters leads with a score ≥70 to flag them as priority.
• Create High-Value Deal – Opens a new deal in Pipedrive for high-value leads.

4. Sync to CRMs

• HubSpot Contact Sync – Updates enriched lead data in HubSpot CRM.
• Pipedrive Person Create – Adds lead as a person in Pipedrive.

Why use this?

• Automatically enrich raw Mailchimp subscribers with valuable professional insights.
• Score and qualify leads instantly for prioritization.
• Keep HubSpot and Pipedrive updated with enriched lead records.
• Automate deal creation for high-value opportunities, saving sales team effort.
• Build a seamless pipeline from marketing signups to CRM-ready opportunities.