n8n Workflow: Automated Lead Generation & Personalized Outreach

Overview

This n8n workflow automates the entire lead generation and personalized email creation process for businesses. It analyzes a company's profile, identifies ideal customer profiles (ICP), finds matching leads, and generates customized outreach emails.

Workflow Components

1. JotForm Trigger

Purpose: Form Submission Entry Point

• Captures business information through JotForm (Form ID: 252802732808054)
• Initiates the automation workflow when form is submitted
• Collects company website and business details

2. Perplexity API Integration

Purpose: Company Analysis

• Method: POST request to Perplexity AI Search API
• Function: Performs detailed research on the submitted company website
• Output: Comprehensive business intelligence and market positioning data

3. ICP Finder (OpenAI GPT-4o-mini)

Purpose: Ideal Customer Profile Creation

• Model: GPT-4o-mini
• Role: Expert client acquisition manager
• Task: Analyzes company details and generates best-fit customer profile
• Input: Company snippet from Perplexity research
• Output: Detailed ICP description

4. Edit Fields

Purpose: Data Transformation

• Extracts and formats the ICP output
• Prepares data for next workflow stage
• Ensures clean data flow between nodes

5. ICP Industry Finder (OpenAI GPT-4o-mini)

Purpose: Industry Classification

• Model: GPT-4o-mini
• Role: Expert ICP analyzer
• Task: Identifies specific business sector matching the ICP
• Rules:
  • Returns single industry sector only
  • Uses professional terminology (e.g., "healthcare", "call centre", "plumber")
  • Excludes all SaaS-related companies
  • Avoids generic terms like "technology industry"
• Output: Single industry sector name

6. Leads Generator (Apify API)

Purpose: Lead Discovery

• API: Local Business Lead Generator by james.logantech
• Method: Synchronous run with dataset items retrieval
• Configuration:
  • Location: United States
  • Maximum Results: 5 leads
  • Business Types: Based on ICP industry output
• Output: List of qualified business leads

7. Loop Over Items

Purpose: Batch Processing

• Processes leads individually
• Enables personalized email creation for each lead
• Controls workflow iteration

8. Personalized Emails (Apify API)

Purpose: Custom Email Generation

• API: Pitches Pro by onescales
• Method: Synchronous run with dataset items retrieval
• Configuration:
  • Promoting: Automation services
  • Benefits: "Save 10+ hours per week by automating manual tasks"
  • Goal: Partnership
  • Tone: Professional yet approachable, confident but not pushy
  • Language: English
  • Additional Notes: Focus on time-saving, avoid technical jargon, include soft CTA
• Output: Personalized email for each lead

Data Flow

JotForm → Perplexity Analysis → ICP Generation → Field Formatting → 
Industry Classification → Lead Discovery → Batch Processing → Email Personalization

Key Features

✅ Fully Automated: No manual intervention required
✅ AI-Powered: Uses GPT-4o-mini for intelligent ICP analysis
✅ Personalized: Custom emails for each prospect
✅ Scalable: Processes multiple leads in batches
✅ Time-Saving: Automates 10+ hours of manual work per week

Requirements

• APIs Required:
  • Perplexity AI (with Authorization token)
  • OpenAI (GPT-4o-mini access)
  • Apify (2 actors: Local Business Lead Generator & Pitches Pro)
• Form Platform: JotForm account
• n8n Instance: Self-hosted or cloud