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Automate Business Lead Generation with SerpAPI and Google Sheets

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Last update 21 days ago

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Overview

This workflow helps you automatically collect verified business leads from Google Search using SerpAPI — no coding required.
It extracts company names, websites, emails, and phone numbers directly from search results and saves them into Google Sheets for easy follow-up or CRM import.

Perfect for marketers, freelancers, and agencies who want real, usable leads fast — without manual scraping or paid databases.

How It Works

  • SerpAPI Node performs a Google search for your chosen keyword or niche.
  • Split Out Node separates each result for individual processing.
  • HTTP Request Node optionally visits each site for deeper data extraction.
  • Code Node filters, validates, and formats leads using smart parsing logic.
  • Google Sheets Node stores the final structured data automatically.
  • All steps include sticky notes with configuration help.

Setup Steps

  • Setup takes about 5–10 minutes:
  • Add your SerpAPI key (replace the placeholder).
  • Connect your Google Sheets account.
  • Update the search term (e.g., “Plumbers in New York”).
  • Run the workflow and watch leads populate your sheet in real time.