AI-Powered Lead Qualification using Zoho CRM, People Data Labs, and Google Gemini

This workflow automatically checks Zoho CRM every 5 minutes for newly created leads, enriches each lead using People Data Labs, evaluates its quality using Google Gemini (LLM Chain) and updates the lead status in Zoho CRM as Qualified or Not Qualified. Qualified leads trigger an automated Gmail notification to the sales team.

Quick Start Setup

1. Add Zoho CRM OAuth credentials.
2. Add your People Data Labs API key.
3. Add your Google Gemini (PaLM) LLM API credentials.
4. Add Gmail OAuth credentials and set your recipient email.
5. Activate the workflow.
6. Create a test lead and verify enrichment → scoring → update → email.

What It Does

This workflow serves as an automated AI-driven lead qualification engine. Every 5 minutes, it fetches leads from Zoho CRM, filters newly created ones, enriches them using People Data Labs and scores them via Google Gemini. Based on the AI-generated score, the workflow updates the lead status and optionally sends an email notification.

Who’s It For

• Sales teams using Zoho CRM
• SDR/Marketing automation teams
• Agencies performing automated lead pre-qualification
• Businesses with high inbound lead volume
• Anyone wanting AI-powered CRM automation via n8n

Requirements

• n8n instance
• Zoho CRM OAuth credentials
• People Data Labs API key (can use another service , modify accordingly)
• Google Gemini API credentials
• Gmail OAuth credentials
• Zoho fields: Company, Email, First_Name, Last_Name, Created_Time, Lead_Status

How It Works & Setup Steps

Step 1: Run every 5 minutes via Schedule Trigger

Triggers the workflow and computes a timestamp window.

Step 2: Fetch Zoho leads

Retrieves all leads from Zoho CRM.

Step 3: Filter newly created leads

Compares Created_Time with timestamp from previous run.

Step 4: Extract website field

Extract the website field, Used for People Data Labs enrichment API for search about that company.

Step 5: Enrich via People Data Labs

Adds company size, industry, founding year, etc.

Step 6: Score using Google Gemini

LLM produces a JSON response: summary, score, factors.

Step 7: Update CRM status

IF score > 80 → Qualified
Else → Not Qualified

Step 8: Send Gmail notification

Send gmail notifications to sales team, Only for Qualified leads - informs that this Lead is marked as Qualified Leads

Customization

• Adjust score threshold in IF node
• Edit email recipients in Gmail node
• Modify AI prompt in LLM Chain
• Change 3rd party api for enrichment, if required
• Modify PDL parameters
• Change Zoho CRM fields

Add‑Ons

• Slack notifications
• Google Sheets logging
• Auto-create Deals in Zoho
• Add CRM notes
• Owner reassignment
• Tagging

Use Case Examples

1. Automated B2B lead scoring
2. High-intent lead notifications
3. CRM hygiene automation
4. Enriched lead analytics
5. SDR productivity boost

Troubleshooting Guide

Need Help?

WeblineIndia can help with workflow customization, advanced automations, CRM integrations and AI-driven business processes. Contact us for expert assistance.