Lead Scoring Pipeline – Matrix + Notion

This workflow automatically enriches incoming form leads, applies a customizable scoring model, then routes high-value prospects to a Notion CRM database and a Matrix channel for instant sales notification. It streamlines lead qualification by combining third-party enrichment APIs, conditional logic, and asynchronous batching—eliminating manual research and ensuring your sales team focuses on the best opportunities.

Pre-conditions/Requirements

Prerequisites

• n8n instance (self-hosted or n8n cloud)
• ScrapeGraphAI community node installed
• Matrix community node installed
• Notion Integration (internal integration or Notion OAuth)
• Active third-party enrichment/validation APIs (e.g., Clearbit, Hunter, Kickbox) for scoring data
• A Notion database set up as your “Leads” table with fields: Name, Email, Company, Score, Status, Enrichment

Required Credentials

• ScrapeGraphAI API Key – For optional web-scraping based enrichment
• Notion OAuth2 / Integration Token – To create & update pages in your CRM database
• Matrix Username & Password – For sending room messages
• (Optional) Third-party API Keys – Clearbit, Hunter, etc.

Additional Setup Requirements

How it works

This workflow automatically enriches incoming form leads, applies a customizable scoring model, then routes high-value prospects to a Notion CRM database and a Matrix channel for instant sales notification. It streamlines lead qualification by combining third-party enrichment APIs, conditional logic, and asynchronous batching—eliminating manual research and ensuring your sales team focuses on the best opportunities.

Key Steps:

• Schedule / Webhook Trigger: Starts on a schedule (daily) or via a form-submission webhook.
• Split in Batches: Processes leads in manageable chunks to avoid rate limits.
• HTTP Requests: Calls enrichment APIs (Clearbit, Hunter, etc.) to retrieve firmographic & technographic data.
• Code (Scoring Logic): Calculates a numeric lead score using weighted criteria (industry, employee count, email validity, etc.).
• If Node (Qualification): Checks if the computed score meets or exceeds the defined threshold.
• Notion Node: Inserts or updates the qualified lead record in your Notion CRM database.
• Matrix Node: Sends a rich-text message to the sales room with lead details and score.
• Wait + Merge: Handles asynchronous API limits and merges enrichment data back into the main flow.

Set up steps

Setup Time: 15-25 minutes

1. Clone the template in your n8n instance or import the JSON.
2. Set environment variables (LEAD_SCORE_MIN, SPLIT_IN_BATCHES, API keys) in n8n Settings → Variables.
3. Configure the Webhook/Schedule Trigger
   • Webhook: copy the URL to your form provider
   • Schedule: set cron (e.g., every hour).
4. Update HTTP Request nodes with your enrichment API endpoints & headers.
5. Map Notion fields: open the Notion node → choose your connection → select your Leads database → map data pins (Name, Email, etc.).
6. Enter Matrix credentials & Room ID in the Matrix node.
7. Adjust scoring weights in the Code node (weights object) to match your ICP (Ideal Customer Profile).
8. Execute the workflow once with test data, verify Notion rows and Matrix messages.
9. Activate the workflow and monitor via n8n’s execution list.

Node Descriptions

Core Workflow Nodes:

• Schedule Trigger / Webhook – Initiates the workflow on time-based interval or form submission.
• SplitInBatches – Limits API calls to avoid hitting rate caps.
• HTTP Request (Enrichment) – Queries external services for company, domain, and email data.
• Set (Normalize) – Formats API responses for scoring.
• Code (Score Calculator) – JavaScript that assigns points based on business rules.
• If (Score ≥ Threshold?) – Branches leads into “Qualified” or “Discard” paths.
• Notion (Create/Update Page) – Inserts the qualified lead into Notion database.
• Matrix (Send Message) – Notifies the sales team with lead context.
• Merge (Rejoin Streams) – Consolidates asynchronous branches before completion.
• Sticky Note – Documentation & config hints embedded directly in the canvas.

Data Flow:

1. Schedule/Webhook → SplitInBatches → HTTP Request (Enrichment) → Set → Code (Score) → If (Qualified?) →
   a. (Yes) Notion → Matrix
   b. (No) Wait (Cooldown) → Merge

Customization Examples

1. Change Scoring Weights

// Code node snippet
const weights = {
  employeeCount: 0.4, // increase influence of company size
  emailDeliverability: 0.2,
  industryMatch: 0.25,
  techStack: 0.15,
};

2. Notify Different Matrix Rooms Based on Territory

// If node expression
{{ $json.country === 'US' ? '!usSales:matrix.org' : '!intlSales:matrix.org' }}

Data Output Format

The workflow outputs structured JSON data:

{
  "name": "Jane Doe",
  "email": "[email protected]",
  "company": "Acme Co.",
  "enrichment": {
    "employeeCount": 120,
    "industry": "SaaS",
    "techStack": ["AWS", "React"]
  },
  "score": 83,
  "qualified": true,
  "notionPageId": "9b2a4c09-0bf4-4b58-988a-1f361b0a2c20",
  "matrixEventId": "$15163622445EBvZJ:matrix.org"
}

Troubleshooting

Common Issues

1. Low or zero scores for valid leads – Review weighting logic and API response mapping in the Code node.
2. Notion “Missing required property” error – Ensure all mandatory database fields are mapped and Notion token has write access.
3. Matrix authentication failure – Double-check username/password or switch to an access token login method.

Performance Tips

• Reduce SPLIT_IN_BATCHES size if you’re hitting API rate limits.
• Enable “Execute Once” during testing to prevent excess API usage.

Pro Tips:

• Store enrichment API keys as n8n credentials, not hard-coded strings.
• Add a second If node to flag “Priority” leads (score > 90) for immediate follow-up.
• Use n8n’s built-in logging to create an audit trail by writing each execution to a Loggly/Datadog endpoint.

This is a community template provided “as is.” Always test thoroughly in a non-production environment before activating in production.