Personalized Lead Capture & Outreach with Albacross, Datagma, HubSpot & Gmail

How it works

This workflow automatically captures website visitors using Albacross, enriches their data with Datagma, and syncs it into HubSpot. Once leads are created or updated, a personalized email is generated and sent through Gmail. All email activities are logged in HubSpot for proper sales tracking and follow-up.

Step-by-step

1. Trigger the workflow

• Schedule Trigger – Runs the workflow at set intervals (hourly, daily, or custom).

2. Capture website visitors

• Albacross Website Visitor – Pulls company and visitor details from website activity.

3. Enrich lead data

• Enrich Lead Data – Enhances visitor records with personal and professional details via Datagma.

4. Sync to CRM

• Create/Update HubSpot Contact – Creates or updates contact records in HubSpot with enriched lead data.

5. Generate personalized outreach

• Generate Personalized Message – Builds a tailored email including company, industry, and value propositions.

6. Send and track emails

• Send Personalized Email – Sends the outreach message through Gmail.
• Log Email Activity in HubSpot – Tracks email engagement automatically in HubSpot.

Why use this?

• Capture and identify anonymous website visitors as potential leads.
• Enrich contact details with accurate, professional information.
• Keep HubSpot updated automatically without manual data entry.
• Send highly personalized outreach emails tailored to each lead.
• Log all communication for better pipeline visibility and sales follow-up.