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Qualify & Verify Leads with Google Gemini and Sync to HubSpot from Jotform

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Created by: Zain Khan || zain

Zain Khan

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Last update 6 hours ago

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AI-Enhanced Lead Qualification & HubSpot Synchronization (Jotform to HubSpot) 🧠✨

Stop wasting time on bad leads and manual research. This advanced n8n workflow automates your entire lead qualification and CRM entry process for HubSpot, ensuring you only sync high-quality, pre-researched contacts.

When a prospect submits your form, this automation immediately:

  1. Verifies the lead's email using Verifalia to ensure deliverability.
  2. Performs an AI-powered website crawl to extract and structure key competitive information like the prospect's Company Name, Industry, Country, and a Website Summary.
  3. Uses Google Gemini to create an instant, personalized summary of the lead's potential, acting as your virtual sales assistant.
  4. Finally, it creates or updates the comprehensive, enhanced contact record in HubSpot CRM and sends a smart Gmail notification to your sales team with the AI summary for immediate, informed follow-up.

How it Works

This automation turns raw form submissions into fully enriched, sales-ready contacts in HubSpot:

  1. Lead Capture (Jotform): A prospect fills out your Jotform with their details, triggering the workflow instantly.
  2. Email Verification (Verifalia): The email address is sent to the Verifalia API. Only verified, deliverable emails are allowed to proceed, eliminating bad data from your HubSpot portal.
  3. Website Crawl & Data Extraction (HTTP Request & AI): The workflow accesses the prospect's website and uses an Information Extractor (powered by an underlying Language Model like Google Gemini or similar AI) to automatically pull essential business data like Industry and Company Name.
  4. AI Lead Scoring & Summarization (Google Gemini): All captured and enriched data is fed to the Google Gemini model. The AI acts as a smart assistant, analyzing the lead's profile to generate a short, prospective summary for your sales team.
  5. HubSpot Synchronization: The final, enriched contact data (including all AI-extracted fields) is used to either create a new contact or update an existing one in your HubSpot CRM.
  6. Intelligent Internal Notification (Gmail): Your sales team receives an immediate internal email. This alert contains the raw lead data plus the critical AI-generated summary, allowing them to prioritize and personalize their follow-up immediately.

Requirements

To set up this intelligent lead funnel, you'll need the following accounts and credentials configured in your n8n instance:

  • Jotform Credentials: An API Key for the JotForm Trigger.
    Sign up for Jotform here: https://www.jotform.com/?partner=zainurrehman
  • Verifalia Credentials: An API Key for the Lead Verification node.
  • AI/Language Model Credentials: Credentials for the Information Extractor and Message a model (e.g., Google Gemini/PaLM API Key) to perform website research and summarization.
  • HubSpot Credentials: An OAuth2 or API Key credential for the HubSpot node to manage contacts.
  • Gmail Credentials: An OAuth2 credential for the Gmail node to send internal notifications.
  • Jotform: An active form containing the necessary fields: First Name, Last Name, Email, Phone, Website, and Note.