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integrationGoogle Ads node
integrationSegment node

Google Ads and Segment integration

Save yourself the work of writing custom integrations for Google Ads and Segment and use n8n instead. Build adaptable and scalable Analytics, and Development workflows that work with your technology stack. All within a building experience you will love.

How to connect Google Ads and Segment

  • Step 1: Create a new workflow
  • Step 2: Add and configure nodes
  • Step 3: Connect
  • Step 4: Customize and extend your integration
  • Step 5: Test and activate your workflow

Step 1: Create a new workflow and add the first step

In n8n, click the "Add workflow" button in the Workflows tab to create a new workflow. Add the starting point – a trigger on when your workflow should run: an app event, a schedule, a webhook call, another workflow, an AI chat, or a manual trigger. Sometimes, the HTTP Request node might already serve as your starting point.

Google Ads and Segment integration: Create a new workflow and add the first step

Step 2: Add and configure Google Ads and Segment nodes

You can find Google Ads and Segment in the nodes panel. Drag them onto your workflow canvas, selecting their actions. Click each node, choose a credential, and authenticate to grant n8n access. Configure Google Ads and Segment nodes one by one: input data on the left, parameters in the middle, and output data on the right.

Google Ads and Segment integration: Add and configure Google Ads and Segment nodes

Step 3: Connect Google Ads and Segment

A connection establishes a link between Google Ads and Segment (or vice versa) to route data through the workflow. Data flows from the output of one node to the input of another. You can have single or multiple connections for each node.

Google Ads and Segment integration: Connect Google Ads and Segment

Step 4: Customize and extend your Google Ads and Segment integration

Use n8n's core nodes such as If, Split Out, Merge, and others to transform and manipulate data. Write custom JavaScript or Python in the Code node and run it as a step in your workflow. Connect Google Ads and Segment with any of n8n’s 1000+ integrations, and incorporate advanced AI logic into your workflows.

Google Ads and Segment integration: Customize and extend your Google Ads and Segment integration

Step 5: Test and activate your Google Ads and Segment workflow

Save and run the workflow to see if everything works as expected. Based on your configuration, data should flow from Google Ads to Segment or vice versa. Easily debug your workflow: you can check past executions to isolate and fix the mistake. Once you've tested everything, make sure to save your workflow and activate it.

Google Ads and Segment integration: Test and activate your Google Ads and Segment workflow

Build your own Google Ads and Segment integration

Create custom Google Ads and Segment workflows by choosing triggers and actions. Nodes come with global operations and settings, as well as app-specific parameters that can be configured. You can also use the HTTP Request node to query data from any app or service with a REST API.

Google Ads supported actions

Get Many
Get many campaigns linked to the specified account
Get
Get a specific campaign

Segment supported actions

Add
Add a user to a group
Create
Create an identity
Event
Record the actions your users perform. Every action triggers an event, which can also have associated properties.
Page
Record page views on your website, along with optional extra information about the page being viewed

FAQs

  • Can Google Ads connect with Segment?

  • Can I use Google Ads’s API with n8n?

  • Can I use Segment’s API with n8n?

  • Is n8n secure for integrating Google Ads and Segment?

  • How to get started with Google Ads and Segment integration in n8n.io?

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Why use n8n to integrate Google Ads with Segment

Build complex workflows, really fast

Build complex workflows, really fast

Handle branching, merging and iteration easily.
Pause your workflow to wait for external events.

Code when you need it, UI when you don't

Simple debugging

Your data is displayed alongside your settings, making edge cases easy to track down.

Use templates to get started fast

Use 1000+ workflow templates available from our core team and our community.

Reuse your work

Copy and paste, easily import and export workflows.

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