Back to Integrations
integrationHubSpot node
integrationSegment node

HubSpot and Segment integration

Save yourself the work of writing custom integrations for HubSpot and Segment and use n8n instead. Build adaptable and scalable Sales, Analytics, and Development workflows that work with your technology stack. All within a building experience you will love.

How to connect HubSpot and Segment

  • Step 1: Create a new workflow
  • Step 2: Add and configure nodes
  • Step 3: Connect
  • Step 4: Customize and extend your integration
  • Step 5: Test and activate your workflow

Step 1: Create a new workflow and add the first step

In n8n, click the "Add workflow" button in the Workflows tab to create a new workflow. Add the starting point – a trigger on when your workflow should run: an app event, a schedule, a webhook call, another workflow, an AI chat, or a manual trigger. Sometimes, the HTTP Request node might already serve as your starting point.

HubSpot and Segment integration: Create a new workflow and add the first step

Step 2: Add and configure HubSpot and Segment nodes

You can find HubSpot and Segment in the nodes panel. Drag them onto your workflow canvas, selecting their actions. Click each node, choose a credential, and authenticate to grant n8n access. Configure HubSpot and Segment nodes one by one: input data on the left, parameters in the middle, and output data on the right.

HubSpot and Segment integration: Add and configure HubSpot and Segment nodes

Step 3: Connect HubSpot and Segment

A connection establishes a link between HubSpot and Segment (or vice versa) to route data through the workflow. Data flows from the output of one node to the input of another. You can have single or multiple connections for each node.

HubSpot and Segment integration: Connect HubSpot and Segment

Step 4: Customize and extend your HubSpot and Segment integration

Use n8n's core nodes such as If, Split Out, Merge, and others to transform and manipulate data. Write custom JavaScript or Python in the Code node and run it as a step in your workflow. Connect HubSpot and Segment with any of n8n’s 1000+ integrations, and incorporate advanced AI logic into your workflows.

HubSpot and Segment integration: Customize and extend your HubSpot and Segment integration

Step 5: Test and activate your HubSpot and Segment workflow

Save and run the workflow to see if everything works as expected. Based on your configuration, data should flow from HubSpot to Segment or vice versa. Easily debug your workflow: you can check past executions to isolate and fix the mistake. Once you've tested everything, make sure to save your workflow and activate it.

HubSpot and Segment integration: Test and activate your HubSpot and Segment workflow

Build your own HubSpot and Segment integration

Create custom HubSpot and Segment workflows by choosing triggers and actions. Nodes come with global operations and settings, as well as app-specific parameters that can be configured. You can also use the HTTP Request node to query data from any app or service with a REST API.

HubSpot supported actions

Create
Create a company
Delete
Delete a company
Get
Get a company
Get Many
Get many companies
Get Recently Created/Updated
Get recently created/updated companies
Search
Search companies by their website domain
Update
Update a company
Create or Update
Create a new contact, or update the current one if it already exists (upsert)
Delete
Delete a contact
Get
Get a contact
Get Many
Get many contacts
Get Recently Created/Updated
Get recently created/updated contacts
Search
Search contacts
Add
Add contact to a list
Remove
Remove a contact from a list
Create
Create a deal
Delete
Delete a deal
Get
Get a deal
Get Many
Get many deals
Get Recently Created/Updated
Get recently created/updated deals
Search
Search deals
Update
Update a deal
Create
Create an engagement
Delete
Delete an engagement
Get
Get an engagement
Get Many
Get many engagements
Create
Create a ticket
Delete
Delete a ticket
Get
Get a ticket
Get Many
Get many tickets
Update
Update a ticket

Segment supported actions

Add
Add a user to a group
Create
Create an identity
Event
Record the actions your users perform. Every action triggers an event, which can also have associated properties.
Page
Record page views on your website, along with optional extra information about the page being viewed
Use case

Supercharge your CRM

Need a more powerful integration with your CRM? n8n lets you go beyond standard integrations offered by popular CRMs!

Learn more
Use case

Save engineering resources

Reduce time spent on customer integrations, engineer faster POCs, keep your customer-specific functionality separate from product all without having to code.

Learn more

FAQs

  • Can HubSpot connect with Segment?

  • Can I use HubSpot’s API with n8n?

  • Can I use Segment’s API with n8n?

  • Is n8n secure for integrating HubSpot and Segment?

  • How to get started with HubSpot and Segment integration in n8n.io?

Looking to integrate HubSpot and Segment in your company?

Over 3000 companies switch to n8n every single week

Why use n8n to integrate HubSpot with Segment

Build complex workflows, really fast

Build complex workflows, really fast

Handle branching, merging and iteration easily.
Pause your workflow to wait for external events.

Code when you need it, UI when you don't

Simple debugging

Your data is displayed alongside your settings, making edge cases easy to track down.

Use templates to get started fast

Use 1000+ workflow templates available from our core team and our community.

Reuse your work

Copy and paste, easily import and export workflows.

Implement complex processes faster with n8n

red iconyellow iconred iconyellow icon